Sedona

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August 28, 2018No Comments

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Chamber Effort to Target
Affluent Tourists Derailed
By Tommy Acosta
If you make less than $150,000 and thought of visiting Sedona you are not the target of a recently proposed marketing effort by the Sedona Chamber of Commerce, focused on luring visitors that that are affluent. A request by the chamber for the city to release $225,000 from its marketing contingency plan to be used for destination marketing targeting people with money, was torpedoed at the Sedona City Council meeting of January 24. The chamber had hoped to use the contingency funds to bring tourists to Sedona that are well heeled and willing to spend scads of money rather than focusing marketing efforts on “day trippers” who come to the city to hike or spend little more than a day here exploring, off-roading, browsing the UpTown shops and spending little cash while clogging up the roads and making it difficult for locals to get around town. Read more→