Sustainability sells consumer products

Sedona AZ (January 3, 2020) – Thanks to research by Stern’s Center for Sustainable Business at NYU, we can track the impact of sustainable attributes on market share. In a nutshell, if you make consumer products (CPG) without sustainable features, you’re losing business. Here are a couple startling statistics from their research on 36 product categories.

• Products marketed as sustainable grew 5.6x faster than conventionally-marketed products, and 3.3x faster than the CPG market.
• In over 90% of individual product categories examined, the growth of sustainability-marketed products outpaced total category growth.

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