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    Sedona.Biz – The Voice of Sedona and The Verde ValleySedona.Biz – The Voice of Sedona and The Verde Valley
    Home » Shopping Small Contributes Big
    Local Sedona and Verde Valley Business

    Shopping Small Contributes Big

    November 17, 2015No Comments
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    logo_nfib_shopsmallBy Farrell Quinlan

    Verde Valley AZ (November 17, 2015) – Every year, Gallup asks people how much confidence they have in various institutions.

    The results aren’t surprising. Only 8 percent had “a great deal” or “quite a lot” of confidence in Congress. Big business scored 21 percent. That’s no better than TV news.

    Small business, on the other hand, came in second with 67 percent of respondents considering it trustworthy. Only the U.S. military scored higher.

    While politicians bicker with each other and Wall Street focuses on the 1 percent, Main Street remains the lifeblood of our economy and our communities.

    According to the U.S. Small Business Administration, small businesses account for most of the jobs in this country, and small businesses create most of America’s net new jobs.

    You probably don’t know the owner of a big department store, but there’s a good chance you know a few small-business owners. They’re our friends and neighbors. They’re among the most generous supporters of civic groups, local charities, youth sports, schools and virtually every other form of community activity.

    Small businesses do a lot to help our community, and, on November 28, the Saturday after Thanksgiving, we’ll have an opportunity to thank them.

    That’s because November 28 is Small Business Saturday, the Saturday after Black Friday.

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    Black Friday, of course, is when families to wake early, sit in traffic, compete with other drivers for decent parking spots, jostle with crowds and stand in line to buy things probably no one asked for or really wants.

    Small Business Saturday is the opposite of that. Small Business Saturday is when you shop at small, locally-owned businesses for things you simply can’t find at the mall, and instead of dealing with temporary workers who don’t know the merchandise, there’s a good chance you’ll be dealing directly with the owner who cares very much about making you happy so you’ll come back time and again throughout the year.

    The campaign to “shop small” on the Saturday after Thanksgiving started in 2010 as an effort to give small businesses—many struggling to get out of the red after a long recession—a much needed shot in the arm.

    Since then, it has become a powerful movement to give back to the brick-and-mortar establishments that line our Main Streets and keep our communities vibrant.

    When you shop local and shop small, you’re supporting your community. When you shop at a chain store, most of the money goes back to some corporate office somewhere else, but when you shop on Main Street, most of that money stays here at home.

    This year, make a difference in your community. Shop local on Small Business Saturday.

    ###

    Farrell Quinlan is Arizona state director for the National Federation of Independent Business.

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    Sedona chamber of Commerce
    Chamber Effort to Target
    Affluent Tourists Derailed

    By Tommy Acosta
    If you make less than $150,000 and thought of visiting Sedona you are not the target of a recently proposed marketing effort by the Sedona Chamber of Commerce, focused on luring visitors that that are affluent. A request by the chamber for the city to release $225,000 from its marketing contingency plan to be used for destination marketing targeting people with money, was torpedoed at the Sedona City Council meeting of January 24. The chamber had hoped to use the contingency funds to bring tourists to Sedona that are well heeled and willing to spend scads of money rather than focusing marketing efforts on “day trippers” who come to the city to hike or spend little more than a day here exploring, off-roading, browsing the UpTown shops and spending little cash while clogging up the roads and making it difficult for locals to get around town. Read more→
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