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    Home » Letter to The Editor: SFD Governing Board votes to hire public relations firm
    Letter to The Editor

    Letter to The Editor: SFD Governing Board votes to hire public relations firm

    May 21, 20182 Comments
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    logo_lettereditorBy Dwight Kadar, Sedona Resident
    (May 21, 2018)

    At its regularly scheduled monthly meeting in May, the Sedona Fire District Governing Board voted unanimously to hire a public relations firm.

    They agreed to spend $2,500 a month, or $30,000 a year, to employ David Leibowitz, out of Phoenix, for “community awareness and public relations needs.”

    This was the job retired Fire Marshall Gary Johnson did very effectively for years as SFD’s Public Information Officer at no additional cost to the taxpayers.

    Chief Kris Kazian explained that current Fire Marshall Jon Davis and staff should “focus on other duties” and they needed to hire someone new “in communicating who SFD is, what the organization does and how it helps residents. In an effort to meet the goal to educate the community on what SFD does as well as promote safety in the community.”

    Sedona Gift Shop

    Leibowitz stated “that SFD could be better at explaining in an aggressive way what the public is getting in return for a $15,000,000 annual budget.”

    So Chief Kazian, never at a loss for words, and his entire Executive Management and Command Staff can’t explain what we’re getting for all our tax dollars? We have to hire a PR guy out of Phoenix to “educate” us?

    You would think, after the recent defeat of SFD’s bloated bond proposal, the Governing Board would have gotten the message:  The taxpayers have had it. We don’t need additional justification on how SFD spends all our dollars, we want strategies to save money and reduce costs.

    In November, three of the five seats on the Governing Board are up for election. As taxpayers, that will be our opportunity to finally elect some new members who will prioritize these goals. And, yes, this can be done while still maintaining SFD’s high level of service that we all expect and deserve.

    2 Comments

    1. LIBERTY LINCOLN on May 28, 2018 9:55 am

      Shocked and saddened about this amount of money for PR…..

    2. Dick WEISBAUM on May 28, 2018 12:45 pm

      What a waste of OUR money!!!! Maybe it is time for a change.


    The Symbolism of Jan. 6

    By Tommy Acosta
    Don’t mess with symbols. Just ask author Dan Brown’s character Robert Landon. The worth of symbols cannot be measured. Symbols make the world-go-round. Symbols carry the weight of a thousand words and meanings. Symbols represent reality boiled down to the bone. Symbols evoke profound emotions and memories—at a very primal level of our being—often without our making rational or conscious connections. They fuel our imagination. Symbols enable us to access aspects of our existence that cannot be accessed in any other way. Symbols are used in all facets of human endeavor. One can only feel sorry for those who cannot comprehend the government’s response to the breech of the capital on January 6, with many, even pundits, claiming it was only a peaceful occupation. Regardless if one sees January 6 as a full-scale riot/insurrection or simply patriotic Americans demonstrating as is their right, the fact is the individuals involved went against a symbol, and this could not be allowed or go unpunished. Read more→
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