Sedona, AZ — In the heart of Sedona, Kali Gajewski, co-founder of Sedona Beer Co., has crafted a unique hospitality experience, balancing the demands of a highly tourist-driven market with a strong commitment to sustainability and community.
The new Basecamp location in West Sedona has been designed to cater more to the local market, offering a relaxed beer garden atmosphere. This new location not only expands Sedona Beer Co.’s footprint, from their original Uptown taproom and brewery, but also strengthens its connection with the local community, providing a welcoming space for residents and visitors alike to enjoy their craft beers.
Navigating a Unique Market
Sedona Beer Co. stands out with its location in a town that sees about 9,000 residents but welcomes nearly 4 million tourists annually. Kali notes the challenges and benefits of this setup, from stringent city codes to the rich influx of diverse visitors. “Our market is very different,” Kali explains. “It’s a delicate balance catering to both locals and a massive number of tourists. We’ve had to be very strategic in our approach.”
Sustainability at Its Core
One of the brewery’s unique selling points is its sustainable practices. Sedona Beer Co. sources nearly all its base malt from Sinagua Malt, an initiative that saves significant water resources in the Verde Valley. “If you’re in the water business and you’re not paying attention to water usage, especially in the Southwest, you’re making a mistake,” says Kali. This commitment extends to their goal of hyperlocal ingredient sourcing, minimizing their environmental footprint. “We strive to be as regional as possible,” she adds. “Our barley is grown and malted locally, which significantly reduces our water usage and supports local farmers.”
Team First Philosophy
Kali’s background in social work informs her management style, focusing on employee well-being. The brewery offers full health benefits, including optical and dental, as well as a matching 401(k), ensuring that staff feel valued and secure. “Taking care of our employees is a top priority,” she says. “We offer comprehensive benefits and foster a positive work environment. Our goal is to retain happy and healthy staff, which translates to a better experience for our customers.”
Growth and Challenges in Craft Beverages
Opening a second location, Basecamp, in West Sedona, Kali emphasizes the importance of owning their property to have more control. Despite development challenges, including a lengthy power upgrade process, the new site offers a distinct beer garden experience and supports the brewery’s vision for regional expansion. “We wanted to create a space that feels different from our original location,” Kali explains. “Basecamp is more relaxed, with a focus on outdoor seating and a food truck. It’s been a challenge, but owning the property gives us stability and allows us to invest in long-term sustainability.”