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    Sedona.Biz – The Voice of Sedona and The Verde ValleySedona.Biz – The Voice of Sedona and The Verde Valley
    Home » Tell your business story
    City of Sedona

    Tell your business story

    October 3, 2018No Comments
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    City of Sedona ArizonaSedona AZ (October 3, 2018) – Get your story straight! Business owners are invited attend a city workshop to learn how to hook your audience in the first 15 seconds.

    The power of a story draws people in and moves them to act: buy products, support a cause, make a new friend, and vote for one candidate instead of another. When it comes to their businesses, though, most owners’ natural tendency is to focus on what they’re selling instead of why they’re selling it and why that matters.

    Learn how to tell your business story in a full-day workshop led by master storytellers Christine Bailey, Kiersten Hathcock, and Scott Hathcock, and find out how powerful a story can be in boosting your business. You’ll learn how to connect your story to your customers and investors, and how to share it with the world.

    You’ll leave this workshop with:

    The 15-second hooks you’ll need to attract potential customers and potential investors

    An understanding of the elements of story and how to use them to connect with buyers and investors

    Tips for better understanding your own story and how to tell it

    Tools and resources for crafting your customer’s journey to create customers for life

    When and where

    Sedona Gift Shop

    Tell your business story workshop
    Friday, Nov. 9
    8:30 a.m. to 5 p.m.
    Yavapai College Sedona Center
    4215 Arts Village Dr., Sedona, AZ 86336

    The workshop is free but seating is limited and you must register to attend. Register at sedonaaz.gov/tellyourstory. 

    Download the workshop flier. https://www.sedonaaz.gov/Home/ShowDocument?id=35709

    The Tell Your Business Story workshop is sponsored by the city of Sedona, Sedona Chamber of Commerce and Tourism Bureau, Moonshot at NACET and Yavapai College Small Business Development Center, and is one of many Sedona Economic Development Department programs designed to help businesses create and keep jobs and opportunities in our community.

    The city offers support and guidance on the steps necessary to start a business; links to knowledge and other resources to help establish or grow your business; information about the Revolving Loan Program offered through its partnership with the Verde Valley Regional Economic Organization; and opportunities to learn more about business planning, financial structuring, small business loans, marketing, and training.

    Sedona entrepreneurs are encouraged to subscribe to the city’s economic development and small business news list to keep up with  news, workshops and training opportunities. Visit sedonaaz.gov/eNotify and choose “economic development” in the News and/or Calendar categories. You can unsubscribe at any time.

    Need more information? Contact Economic Development Director Molly Spangler at (928) 203-5117 or mspangler@sedonaaz.gov.

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    The Symbolism of Jan. 6

    By Tommy Acosta
    Don’t mess with symbols. Just ask author Dan Brown’s character Robert Landon. The worth of symbols cannot be measured. Symbols make the world-go-round. Symbols carry the weight of a thousand words and meanings. Symbols represent reality boiled down to the bone. Symbols evoke profound emotions and memories—at a very primal level of our being—often without our making rational or conscious connections. They fuel our imagination. Symbols enable us to access aspects of our existence that cannot be accessed in any other way. Symbols are used in all facets of human endeavor. One can only feel sorry for those who cannot comprehend the government’s response to the breech of the capital on January 6, with many, even pundits, claiming it was only a peaceful occupation. Regardless if one sees January 6 as a full-scale riot/insurrection or simply patriotic Americans demonstrating as is their right, the fact is the individuals involved went against a symbol, and this could not be allowed or go unpunished. Read more→
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