By Bear Howard
Bear Howard Chronicles
Sedona, AZ — Imagine Sedona, a picturesque town where the streets are clean, the police are funded, and the parks are pristine—all thanks to the millions of dollars poured in by tourists. These visitors are the city’s lifeblood, contributing 70–80% of its revenue, keeping the lights on and the wheels turning. Yet, somehow, a vocal subset of locals has convinced themselves that Sedona’s prosperity is an affront to their way of life. Cue the complaints: “The city spends too much on tourists!” “The council caters to visitors, not residents!” It’s the anthem of those living in a bubble of privilege, detached from financial reality.
Listen to narration by Ai.
Here’s the truth they don’t want to face: tourism isn’t just a part of Sedona’s economy—it is the economy. Without it, that beautifully maintained park you jog through wouldn’t exist. Those same tourists pack the stores, fill the restaurants, and keep businesses afloat—places like Whole Foods, Safeway, and boutique shops that locals love to “pop into” when it’s convenient. Yet, despite all this, what do some residents do? Complain.
Locals are enjoying all the perks of a well-funded city while conveniently ignoring the fact that they’re piggybacking on the spending power of visitors. Remember, Sedona’s revenue streams consist of sales taxes, bed taxes, and a basic fee structure. The city does not have a property tax. Residents contribute to city coffers when they make purchases within city limits, but for most, that likely amounts to a few hundred dollars a year at best. And don’t forget—groceries are not taxed.
And yet, the entitlement persists. Some residents want all the benefits without acknowledging the realities. They dream of a utopia where Sedona thrives without tourism, as if a secret trust fund exists to bankroll the city.
Here’s the harsh truth: there is no alternative. The city can’t—and won’t—stop catering to tourists because they’re the lifeblood of Sedona. Without them, the economy wouldn’t function.
For those perpetually outraged, there’s a simple solution: move. Yes, it’s radical, but there are plenty of towns where tourism isn’t the economic engine. Head to a quiet hamlet where the streets are empty, amenities are sparse, roads are in disrepair, and businesses close by 5 PM. That’s the trade-off. Sedona’s tourists are our primary paymasters, providing the fuel for the town we love to live in.
So, next time you’re stuck in traffic—which, by the way, isn’t every weekend—just relax. Listen to an audiobook, catch up on your favorite podcast, or enjoy some music. Instead of fighting reality, perhaps it’s time to embrace it—or, at the very least, stop complaining about it.
Because in the grand scheme of things, the only thing more frustrating than dealing with tourists is listening to people who refuse to acknowledge the very foundation of the city they call home.
2 Comments
I agree 1000%, another very well written reality piece. I said it before, I will say it again. You are a breath of fresh air around here! Happy Holidays, my friend!
You all came here as a tourist… You all are the cause of the growth… You all are part of the traffic you are complaining about… Be what you are and quit whining about it.