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Patrick Schweiss

An Interview with Patrick Schweiss, Executive Director of the Sedona Film Festival

By M. Saldivia-Berglund, PhD | Sedona.biz

On June 27 the Sedona International Film Festival & Workshop hosted a one night only sneak-preview of the new release "Peaceful Warrior." The film is based on Dan Millman’s novel The Way of the Peaceful Warrior starring Nick Nolte and introducing young actor Scott Mechlowicz. 

The movie was sold out with an expectant audience overflowing theaters 1 and 2. Patrick Schweiss, the Executive Director of the Sedona Film Festival, was in the midst of hosting about 300+ people who attended the screening, exuding a gregarious personality, natural high spirits and a good sense of humor.

Patrick opened the evening by requesting an applause of appreciation to the courageous firefighters of the Brins Fire. The Sedona public instantly granted his request clapping cheerfully and exhaling loud "woahs!" This demonstration of solidarity and gratitude made everyone feel comfortable, and a sense of kindred spirits filled the theater.

After watching “Peaceful Warrior” I felt deeply inspired and grateful to be alive. It is an extraordinary film about human endurance, will power, and humility. A great event to kick off the “Spiritual Cinema Series” and the “Second Tuesdays Cinema Series” and “Free Summer Cine-Talks” that will be hosted by the Sedona International Film Festival at the Harkins Theaters this summer.

This cinema event provided the perfect backdrop to meet and interview Patrick Schweiss. As Executive Director, he is responsible for the marketing, advertising and public relations for the Festival, and also heads several committees that are the Festival's foundation.

M.S-B: Patrick, how long have you been working as the Festival's Executive Director?

P.S.: I took the position in July of 2004 after working at the Sedona Red Rock News for just more than 12 years. (Sedona Red Rock News is owned by Larson Newspapers — a family-owned newspaper business that also publishes the Camp Verde Journal and the Cottonwood Journal Extra, as well as a variety of specialty publications. Patrick began in the advertising department and spent his last 7 years as the production supervisor.)

M.S-B: What is the Festival's mission?

P.S.: Our [mission is] to bring the best in independent film to Sedona and the area and, through that, bring educational opportunities with workshops, post-film discussions, filmmaker Q&A’s and more. Our actual mission statement sums it up best: “Bringing people together to broaden the understanding and celebrate the power of independent film through cinema and the Sedona experience.”

M.S-B: What do you enjoy the most about your job?

P.S.: I enjoy hearing the reaction from the audiences when we bring in a film that really hits home with them. It is very satisfying as films have the power to change lives, influence thought and take you to a different place. Plus, I truly enjoy working with the filmmakers who are so grateful to have a place to show their films. Also, tracking down the great films and inviting them to our festival is great fun, too. Basically, you could say I enjoy all aspects of this job.

M.S-B: How do you select a movie for the Festival? What is what you look for in a film? Is there a common denominator in the selection of movies? Is there a selection committee?

P.S.: We have a film selection and screening committee of about 30 people. Every film must be seen by at least 3 people at separate times. We receive more than 900 submissions that we narrow down to about 125 that show at the festival. Each film is rated by each screener in eight categories (script, acting, directing, cinematography, sound, production design, editing and overall suitability to the festival). Plus there is room for written evaluations. Then, the film selection co-chairs, Sheila Jackman and Sagan Lewis, and I evaluate the findings and watch the films ourselves and make the final selections based on what the committee has said.

In addition, we actively solicit great films from other festivals, studios and filmmakers that are getting great “buzz” in the industry or the film festival circuit. We go after the award-winners as well as ones of particular genres that would be beneficial to have in our festival.

M.S-B: I understand there are some awards that the Festival bestows to filmmakers. Can you elaborate on this?

P.S.: We give out both Audience Choice Awards and Directors Choice Awards in all categories: Feature Film, Documentary, Short Films, Animation, International Films and Student Films. In addition, we will give out Ensemble Cast Awards and Screenwriting Awards when something really special comes along.

M.S-B:  What are the main highlights of the Sedona International Film Festival, in your opinion?

P.S.: The main highlights of our festival are the films and getting to interact with the filmmakers and celebrities. It is a very special five days when you can rub elbows with the people both in front of and behind the camera.  It creates an experience like no other. We have gala parties, workshops, discussions and many other opportunities to mingle with the industry folks. It is a magical cinematic experience! (The Sedona International Film Festival & Workshop recently announced its call for submissions for the 13th Annual festival, February 28 - March 4, 2007. The five-day festival features more than 125 films, including features, documentaries, foreign films, shorts, animation and student films. Filmmakers and audiences from around the world have heralded Sedona's festival as one of their favorites. The Festival Workshop, founded by Academy Award winner Frank Warner, brings award-winning, industry professionals to Sedona to teach, inspire and share their knowledge with the next generation of filmmakers. This year's topic is "Distribution and Marketing" and will feature a panel of experts from independent and major motion picture studios. )

M.S-B: What is the vision for the future?

P.S.: Our vision for the future is to expand the festival into a week-long celebration of Cinema, which we are coming close to doing in 2007. We are expanding to five full days of film plus two preview nights. We also will be expanding our yearlong events and bringing in more workshops, seminars and discussions during the off-season. Mainly, our vision is to continue to grow and expand to become the biggest and best festival we can possibly be while continuing to bring great films and great filmmakers to Sedona.

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A Glance at "Summer Tuesday Cinema Series:  Five Straight Weeks of Outstanding Films"

The first film of the “Five Straight Weeks of Incredible Film Events” organized by the Sedona International Film Festival on June 27th was "Peaceful Warrior."

Patrick described some of the exciting summer events to come: "Two weeks from tonight, July 11, is our second Tuesday Cinema Series. It kicks off five straight Tuesdays of events that we are hosting. It's very fun and three of those are free! How much fun is that?"

Dark Night

 “On Tuesday July 11 is Night of Israeli Films, sponsored by the Jewish community of Sedona for which we are very grateful. It will feature three Israeli short films, wonderful films. That's a regular second Tuesday so regular prices apply,” he explained. Patrick said that the Festival is instituting a new policy that will allow Film Sedona Members to buy their tickets early: “honor your membership and avoid those lines out there, we love to have you”—he emphasized.

One of the highlights of the Sedona Film Festival this year is the grant they received from the City of Sedona. The grant allowed them to do free summer Cine-Talks: “we got incredible films that are absolutely free and in this theater we have 272 seats on a first come first served.”

“On July 18 we feature ‘Crossing Arizona’ which is an incredible powerful documentary on the border crossing issue. It’s the most balanced horrible documentary that you’ve ever seen, and the filmmaker from Tucson will be here,” he remarked.

The next free Tuesday of Cine-Talk is July 25th. “Hate Crime,” released by local filmmakers Tommy Stovall and Marc Sterling (who will be in attendance for a discussion) will be featured.  Read review of "Hate Crime."

And on Tuesday August 1st will feature “The War Within,” an astonishing film about a suicide bomber. Read review of "The War Within."

Regular prices apply for Tuesday August 8th “Herbie Hancock: Possibilities.” This is a Herbie Hancock documentary that features a wonderful gallery of renowned musicians. Also showing will be “The Cole Nobody Knows” by Clay Walker, and an animated short film by Cathy Karol.

After making a number of other interesting announcements, such as the Spiritual Cinema Series that will take place in July (“Peaceful Warrior" being one of them), Patrick closes his introduction by announcing that Nick Nolte will be there for a session of questions and answers. And that was a real treat that the Sedona Film Festival reserved that night for the audience.

Getting to meet celebrities and filmmakers is one of the many excellent advantages in attending the Sedona Film Festival. For information call (928)282.1177, or visit: www.SedonaFilmFestival.com

Read Sedona.biz movie review:  Peaceful Warrior

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